Privacy policy

1. Who I am

This website is run by Asim Hafeez, a sole trader trading as Ash Digital & AI Solutions. I am the “data controller” for the personal information described in this policy. That means I decide how it is used and I am responsible for keeping it safe.

2. What information I collect

I only collect what I need. This usually comes directly from you.

• Contact form: your name, email address, business name (optional) and your message.
• Email and WhatsApp: your name, contact details and anything you choose to tell me.
• Discovery calls: notes about your business and what you’d like help with.
• Clients: contact and billing details, and the information needed to deliver your project.
• The “Ask my AI” assistant: the questions you type into the chat (see section 6).
• Website visits: basic technical information kept in my web server’s logs for security, such as IP addresses.

I don’t knowingly collect sensitive information, such as health details, and I ask you not to share it through the contact form or the AI assistant.

3. How I use it, and why

UK data protection law says I must have a lawful reason (a “lawful basis”) for each use of your information.

I will never sell your information or use it for unrelated marketing. If I ever want to send you occasional news, I will ask first.

4. Who I share it with

I use a small number of trusted services to run my business. They only process your information on my instructions.

• Email: Microsoft, which provides and stores my business email.
• Contact form: Amazon Web Services (Amazon SES), which delivers messages sent through this website’s contact form to my inbox.
• AI assistant: OpenAI, which processes messages typed into the chat to generate replies.
• WhatsApp: run by Meta, if you choose to message me there. Meta’s own privacy policy also applies.
• My accountant: for invoices and tax records, if you’re a client.

I may also share information if the law requires it, for example with HMRC.

5. Cookies

6. The “Ask my AI” assistant

The assistant answers general questions about my services. When you use it:

• your messages are sent to OpenAI to generate a reply;
• please don’t share personal, financial or sensitive details in the chat;
• conversations are kept for 30 days to help me improve the answers, then deleted;
• the assistant has usage limits to prevent misuse, and it can make mistakes, so please check anything important with me.

7. How long I keep it

8. Where it’s stored

Your information is stored by the services listed above. Some of them may store data outside the UK. When that happens, I make sure appropriate safeguards are in place, such as UK-approved contract terms, so your information is protected to UK standards.

9. Keeping it safe

I use secure, password-protected services, and I only keep what I need. The website uses a secure (HTTPS) connection. Demo Lab tools on this site use made-up data only.

10. Your rights

You have the right to:

To use any of these rights, email hello@ashdigital.co.uk. It’s free, and I’ll reply within one month.

11. Complaints

If you’re unhappy with how I’ve handled your information, please tell me first and I’ll do my best to put it right.

12. Changes to this policy

I may update this policy from time to time, for example if I start using a new service. The date at the top shows when it last changed.