GEO · Generative engine optimisation

Get mentioned when customers ask AI.

More people now ask AI assistants such as ChatGPT, Gemini or Google’s AI answers for recommendations. I help these tools find, understand and accurately describe your business.

In short

What it is Making your business easy for AI assistants to find, understand and describe accurately.
Who it's for Businesses whose customers ask AI tools for recommendations and quick answers.
What it costs A fixed quote after a quick look at your site. All prices exclude VAT.
Who it's for

Does this sound familiar?

AI gets your details wrong

Old opening hours, the wrong area, or services you don’t offer.

You’re never mentioned

Customers ask AI for a recommendation, and it suggests your competitors.

Your details are scattered

Different names, numbers or addresses on different websites and listings.

You want to stay ahead

Search is changing, and you want to be ready as more customers use AI.

How it works

What AI assistants look for

AI tools build their answers from what they can read about you online. The clearer and more consistent that is, the better they can describe you.

  1. Clear answers Pages that answer customers’ questions simply: what you do, where, for whom and what it costs.
  2. Consistent details everywhere The same name, address, phone and services on your site, Google and key directories.
  3. Behind-the-scenes labels Structured data that tells AI tools your business type, services, area and opening hours.
  4. Trust signals Reviews, real photos and an About page that show you’re a genuine, established business.
  5. A site AI can read Pages that AI assistants and agents can open and use, checked with Google’s AI browsing tests.
Example AI visibility check Illustration only, not a real client

I ask leading AI assistants the questions your customers ask, and record what they say about you.

  • “Who’s a reliable handyman near Peckham?” Not mentioned
  • “Which local handymen fix leaking taps at weekends?” Not mentioned
  • “What are [your business]’s opening hours?” Wrong details
  • “Is [your business] good for small jobs?” Mentioned
After the fixes, I ask the same questions again so you can compare the answers.
What's included

Everything AI needs to understand your business

Every quote lists exactly what's included, so there are no surprises.

AI visibility check

I ask leading AI assistants what customers ask, and record what they say about you.

Answer-ready content

Clear summaries and FAQs on your site that AI tools can quote accurately.

Structured data

Behind-the-scenes labels for your business type, services, area and hours.

Consistent listings

Your Google Business Profile and key directories tidied, so your details match everywhere.

AI browsing fixes

Fixes for Google’s AI browsing checks, so assistants and agents can use your site.

Re-check

The same questions asked again after the fixes, so you can compare the answers.

How it works

Ask, fix, ask again

  1. 1 Ask and record I ask AI assistants the questions your customers ask, and note what they say.
  2. 2 Plan the fixes We agree what’s missing, wrong or unclear, and what to fix first.
  3. 3 Make you clear I update your site, structured data and listings so your details are clear and consistent.
  4. 4 Ask again The same questions, asked again, with a short report on what’s changed.
An honest word

What GEO can and can't do

  • No one controls AI answers AI tools decide what to say, and answers vary from person to person. No one can promise you’ll be recommended.
  • It builds over time AI tools update what they know at different speeds. Changes can take weeks or months to show.
  • You’ll see what changed The same questions asked before and after show you clearly what’s improved.
FAQ

Questions owners ask

Can't see yours? Ask my AI assistant, or send me a message.

Message me on WhatsApp

GEO stands for generative engine optimisation. It means making your business easy for AI assistants to find, understand and describe accurately when customers ask them questions.

SEO helps you get found on search engines like Google. GEO helps AI assistants describe and recommend you. A lot of the groundwork is shared, so they work well together.

The assistants your customers are most likely to use, such as ChatGPT, Google Gemini and Google’s AI answers, Microsoft Copilot and Perplexity.

No. No one controls what AI tools say. What I can do is make sure the information they rely on is clear, accurate and consistent.

Not necessarily, but they help each other. If your website has basic problems, I’ll suggest fixing those at the same time.

Discovery call

Curious what AI says about you?

Book a free discovery call. I'll explain how the AI visibility check works for your business, with no obligation.